Sapient Corporation, an integrated marketing firm, is chasing billion dollar mark. The company recorded a revenue of around $666.678 million for the year ending Dec 31 2009, and around $822 million looking at the trailing twelve month results till date.
Though Alan Welxer, Sr. VP declined to comment on when the company aims to touch billion dollar mark, he indicated that given the buoyant demand and market growth, this would perhaps be not a far fetched goal.
Karandeep Singh, vice president & managing director, Sapient India, said that the company has indicated a guidance of touching $800 million this fiscal, but the results (Q3 2010-11) will indicate the market position.
In the result announcement of Q2 2010, Sapient president and chief executive officer Alan J. Herrick said, “Sapient Global Markets posted another outstanding quarter with 33 per cent year-over-year revenue growth, while SapientNitro continues to set the benchmark for organic revenue growth in the marketing services industry at 30 per cent.”
The Boston-based company, claims to be positioned uniquely because of the multi-channel consumer world that they look at, against one channel like Amazon for web services. Alan said, “Technology is helping consumers to choose various channels such as watching an ad on TV, researching online, comparison-shopping on their cell phones, buying in-store, returning by mail, etc. It’s a new world of multi-channel marketing and commerce. We are a blend between an Ad agency and a technology company.”
He added, “In the marketing, it is important to measure the time consumers spend with a brand, our technology-enabled interactive solutions ensure that quality time with consumers.”
Sapient operates in three distinct areas- Government Services (US Governmental agencies), Global Markets (services financial and commodities market) andSapientNitro (provides marketing services).
Citing a report by GroupM on global ad spending, Singh informed that the ad spending is expected to surpass $500 billion in 2011, with digital advertising contributing for 37 per cent of global ad growth in 2011 and is likely to reach $82 billion.
Sapient recently inaugurated its expanded facility in Bangalore. Around two-thirds of its global workforce of 8000 people are based here and have been contributing for its global projects. Though the company works with global clients (only) it believes that Indian market holds a lot of promise going ahead.
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