Trend Micro aims to triple its volume business and has recently signed Neoteric Infomatique as national distributor.
“We never focused on driving the volume business in India till now, but we want to change that. Our strategies for volume business are designed for the long term,” said Amit Nath, Country Manager, India and Saarc, Trend Micro.
While on the consumer front Trend Micro has an abysmal market share, in the small business segment it has been doing reasonably well.
“In small business space we are currently adding close to 600-700 new customers every quarter. The plan is to more than triple it to 1,500-2,000 customers per quarter. The partnership with Neoteric, and the launch of the latest edition of Titanium and Worry Free range will help us get there,” he said.
Nath added that Titanium has been priced very competitively keeping in mind the price sensitivity of the Indian consumer. “Since its launch, Titanium has been getting rave reviews. We have priced it at Rs. 1,200 per user per year—which is very competitive in terms of price-performance, when compared to its peers. The new edition of Worry Free also includes several new features and is much lighter.”
Trend Micro plans to triple its partner base and has identified 25 tier-2 and tier-3 cities where it will soon embark on a major reseller enrollment program along with Neoteric. “We have lined up a series of events in these cities and have rolled out incentive programs for small-city resellers. The whole objective between now and end of March is to get our coverage right,” Nath said. The company has increased its marketing and channel development budget by almost 70 percent.
0 comments:
Post a Comment