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Sunday, January 30, 2011

ISODA Sets Impressive Agenda For Tech Summit


Infotech Software Dealers Association IISODA has lined up an impressive agenda for it’s first-ever tech ummit to be held at the Holiday Inn, Silom, Bangkok between January 20-23, 2011.

To be attended by 80 of its leading software VAR members, the tech aummit is being supported by Microsoft and Symantec as Platinum sponsors; CA Technologies, Trend Micro, Hitachi and Quest as Gold sponsors; NetCore and SteelEye as Silver sponsors; and Choice Solutions and MIEL as member sponsors.

Outlining the broad agenda of the summit, Sudarsan Ranganathan, Regional Secretary, South, ISODA, said, “We want the first tech summit to be a trendsetter and address a broad range of issues from technology to business with an aim to take the software channel to the next level of evolution. The theme for the summit is Transform, Organize and Profit.”

On the technology front, the key topic of discussion will be cloud computing and the opportunities and challenges it presents to the software channel. Other topics will include managed services, virtualization, and security.

On the business side the Tech Summit will discuss the key issue of double taxation and impact of the recent Finance Ministry notification of brining all type of canned software under the excise-based MRP structure. “ISODA owes its genesis to the issue of double taxation and hence it is unavoidable but this summit is to go beyond the taxation issue and look.  We will discuss the implications of the new paradigm in IT and based on that also decide the future course of action. Having vendors at the forum will help in this process as they can extend their support,” said Sudarsan.

Partner collaboration will be another key agenda. “One of the key elements of ISODA’s charter is to increase collaboration between its members. While many of our members are already collaborating on multi-location projects, our objective is to formalize it to enable them to collaborate more frequently and within a prescribed framework. We have already created a list of partners with their specializations and have charted the key guiding principles in terms of price list for pre-sales and post-sales services support which will make the process smoother,” elaborated Sudarsan.


Services in all forms whether it be cloud services or managed services will be another focal point. “Services will lead the way for most enterprise VARs in the coming years. The session on services will be in depth and we will discuss best practices and also have a goal-setting session where many members will state their goals for the 2011 on the services front and elaborate on their plans to get there.”

Sudarsan also said that to avoid vendors from making standard product presentation, ISODA has put a three-member team consisting of Jagannathan Kallakurchi, Vipul Datta and Prashanth Subramaniam, who are meeting the vendors and telling them what is expected out of their presentations.

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