The security division of EMC, RSA is launching a special scheme Diwali Dhamaka in the next couple of days specifically aimed at the sales executives of its channel partners.
Under the scheme, RSA is incentivizing sales executives of partners to educate customers on its Security Information and Event Management (SIEM) tools and authentication products.
According to Kartik Shahani, Country Manager, India and Saarc, RSA, the scheme is aimed toward creating awareness from a customer standpoint and building a pipeline from a partner standpoint. The vendor will also provide the sales executives with data of new customers and assist them in call-outs.
“We want partners to understand that RSA is just not a token company. We have multiple products that they can take to the market like GRC (governance, risk and compliance), SIEM and DLP,” he said. “We are creating an opportunity for them to go to the customers and upsell other RSA products.”
The idea of Diwali Dhamaka stemmed from a similar program the company had launched last quarter. RSA had launched a bundling promo where it encouraged partners to bundle its products. “The previous program helped us enroll many registered resellers as SecureWorld partner
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