Radware Launches Smart Choice Partner Program

A provider of integrated application delivery solutions for business-smart networking, Radware announced the official launch of its Smart Choice Partner Program as part of its consolidated worldwide channel strategy to support channel selling activities more effectively around Radware's leading suite of products and services in the application delivery and network security arenas. The program was recently presented in detail to Radware Partners worldwide at the company's annual partner events held in Cambodia for the Asia Pacific region and Lisbon, Portugal for the EMEA and Americas regions.

Over the past two years, Radware's business and market share has grown led by the acquisition of Alteon and the launch of key solutions including its OnDemand Switch  platform used as the basis for all Radware products, improvements to the Alteon product line as well as the most recent launch of its new Virtual Application Delivery Infrastructure (VADI) strategy. Additionally, the application delivery and network security markets are very healthy and provide an even larger growth potential. All of these elements have led to the increased demand of Radware solutions and thus, a strong opportunity for Radware partners to increase their business.

The new program offers one distributor designation and three reseller designations including: Affiliate Partners: entry level reseller; Select Partners: experienced resellers who specialize in solution selling of at least one Radware defined competency; and the Premier Partner: key-in region partners that demonstrate the highest industry competencies for solution implementation.

New benefits being offered to Radware's Smart Choice Partners include a revamped  partner-only portal, a new global partner locator, periodic incentives, efficient communication tools, programs enabling partners to easily differentiate and position their competencies by specific solutions, marketing support services and advanced training for partner sales and technical staff.

"By revamping our program, we are validating our commitment to our channel and their decision to making the smart choice in being a Radware partner. We have taken steps to ensure the recruitment of best-of-breed resellers who will be actively supported by locally-based channel management and dedicated support teams," stated Orli Amir, Channel Marketing Director, Radware. "Partners can significantly grow their businesses around the different solution competencies by offering, for example, compliance services within security reporting and discover new opportunities for the integration of application delivery solutions in the overall automation of data center processes with Radware virtual data center solutions."
Radware's Smart Choice Partner Program is being rolled out worldwide with additional benefits, enhancements and designations coming over the next year."