WD delivers new external hard drive product lines

WD introduced its new My Passport Essential portable hard drive, My Passport Essential SE portable hard drive, and My Book Essential external hard drive. All three drive families come in a variety of capacities and offer lightning-fast USB 3.0 connectivity. Highest industry capacity is another key feature for the My Book Essential, which is now available in 3 TB capacities, in addition to 1 and 2 TB capacities. Equipped with WD SmartWare visual backup software for automatic, continuous backup, these drives provide users the extra space they need to store or back up all of their digital memories, such as high-resolution photos and videos, along with music and other critical files, all in one place.

The drives not only take advantage of the latest blazing-fast USB 3.0 technology, but are also fully compatible with USB 2.0 connections for those who have yet to upgrade their computers to USB 3.0.  When connected to a SuperSpeed USB 3.0 port, consumers can transfer data at speeds up to 5 Gb/s. At that rate, a two-hour HD video will transfer in as little as three minutes. The same two-hour video would take approximately 13 minutes to transfer on a USB 2.0 port.

My Passport Essential, still WD’s smallest portable drive, is available in a 500 GB capacity and comes in five fun colors – Midnight Black, Cool Silver, Real Red, Pacific Blue and Arctic White (Arctic White only available in EMEA and APAC). My Passport Essential SE portable hard drives are available in 750 GB and 1 TB capacities and come in stylish black, silver, metallic blue and metallic red colors. The pocket-sized My Passport portable hard drives are powered directly through the USB cable; no separate power supply is needed. 

“With more and more devices like the iPod touch, iPhone4 and other smartphones adding video-capable cameras, digital video is becoming ubiquitous. Most homes already have thousands of photos and music files, increasing the need for storage around the house. Having the extra capacity to store these files and move them around quickly is becoming a big issue for many consumers around the world,” said Sushil Bandi, Country Manager for the Indian Subcontinent, Western Digital. “WD’s newest line of My Book and My Passport external hard drives features the latest USB 3.0 connection technology, which more than triples the speed to transfer media files, but still works with today’s USB 2.0 ports. In addition, consumers can take advantage of  the highest capacity available on external hard drives with the new 3 TB My Book Essential drive.”