Next on Intel’s agenda are its development tools. Taking a leaf from its global strategy, plans are underway to build an alternate software reseller channel—outside its core OEM and system builder channel—to offer the business a much needed push.
Intel’s software line consists of development tools such as Intel Parallel Studio, vTune performance analyzer, C++ compiler and Fortran compiler, and embedded and mobile software from acquisition Wind River Systems’ portfolio. The vendor also offers some of its tools as plug-ins of extensions for Microsoft Visual Studio.
“Our development tools business aims to provide enhanced integrated development environment (IDE) for software programmers,” said Phil De La Zerda, Director, Worldwide Sales and Business Development, Intel Developer Product Division.
“Since India is the software hub of the world, we see a huge market potential.” According to De La Zerda, sectors such as finance, banking, engineering, oil and gas, and manufacturing are currently looking for High Performance Computing and Communication (HPCC) solutions. “Development tools are critical to business. We want developers to create software optimized for latest Intel processors,” he said. “We want them to embrace parallel computing and multithreading, and thereby better the performance of their software. As we acquire more customers, we are laying foundation for multi-core technology.”
Intel India has already reported wins in several large R&D and educational establishments such as C-DAC, IIT, IGIB, TIFR and NCRA. “We also have several IT services companies on our radar, and are investing heavily in events and seminars focused on HPCC,” said De La Zerda.
“We believe that every Microsoft Visual Studio licensee is a potential buyer, and we want our partners to go after them,” De La Zerda added.
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