Foxconn Electronics (Hon Hai Precision Industry) shipped five million own-brand motherboards in 2010 in addition to OEM shipments of over 40 million, according to a company representative.
Although Foxconn continues to sell its branded motherboards worldwide, key markets in 2010 were mainly emerging ones such as Peru, Turkey and Vietnam where Foxconn is one of the top-three brands, the representative said.
Foxconn was once poised to become one of the top-three motherboard brands worldwide (after Asustek Computer and Gigabyte Technology) but in late 2009 announced it would scale back its branded operations shifting the majority of staff to its OEM division, and focusing any remaining sales and marketing largely on emerging markets.
Nevertheless, Foxconn still expects to eventually become top-three brand suppliers, thanks to fast growth in emerging markets, the representative emphasized.
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