New social networking tools from Facebook that make it easy to recommend products to online friends is turning the legions of Facebook users into Web-based marketers' newest sales and advertising arms.
Facebook on Wednesday used its f8 conference, held this week in San Francisco, to introduce the next version of Facebook Platform, which includes new features that make it easier than ever for users to share their online experience in the form of new social plug-ins.
Those plug-ins, which are buttons that appear on customer Websites, include Like, Activity Feed, and Recommendations.
Those buttons, which are already starting to appear on popular Websites from such companies as the New York Times, CNN, Time, Levis, Univision, and ABC, let Facebook users instantly share their experiences and recommendations across their social network.
However, there were no "Unlike" or "Not Recommended" buttons introduced, which also makes it easier for businesses adopting the new Facebook technology to benefit from it via potential sales through online word-of-mouth or even possibly viral marketing.
Facebook Co-founder Mark Zuckerberg on Wednesday wrote in his blog that Facebook has made it easy to share not only links to Web pages but also information on the people and things they care about.
The new version of Facebook Platform puts people at the center of the Web by building an open graph of the connections that users make on-line, Zukerman wrote.
0 comments:
Post a Comment