Networking company Cisco announced that it will digitise Gujarat Telelinks Private Ltd's (GTPL) cable services in Gujarat, West Bengal, Maharashtra and Jharkhand.
Accordingly, GTPL will deploy 3,00,000 Cisco digital set-top boxes over the next 12 months.
Aniruddh Sinh Jadeja, managing director, GTPL, said: “Digitization will help us address several issues that have been dogging the industry and strengthen our competitive edge in the market over direct-to-home players. Combining GTPL’s expertise as a cable and Internet solutions provider with Cisco’s Internet Protocol next-generation network technology will enable us to offer improved value-added services such as digital video recording, video on demand and a host of other experiences to our subscribers.”
Vish Iyer, vice president, Service Providers, Cisco India & SAARC (South Asian Association for Regional Cooperation), said, “Our engagement with GTPL has brought about several firsts in the industry, potentially changing how subscribers consume and experience television and other digital services across key markets that GTPL has a presence in."
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