Highly recommended and respected brand in homes and offices across Nigeria, Su-Kam Inverters has continued to raise the bar on innovation and customer service, which has significantly set the brand apart from the rest.
When it comes to outstanding brands of the last decade, Su-Kam may be a relatively new player, but this global pioneer-leader of the power backup industry has fast become a recognized and respected brand in homes and offices across Nigeria. It is no surprise, given the company’s relentless focus on innovation and customer service that this brand stands apart from the rest. When considering power backup solutions, and particularly inverters, Su-Kam has top of the mind recall.
Su-Kam Inverters are distributed by Simba Industries Limited, a company that has expanded this category of products and brought ‘light’, literally and figuratively, to thousands of homes across the country. At the heart of the company’s strategy is an educative and consultative approach to selling and that has enabled Su-Kam to be the ‘category creator’ in this market. To make good on this promise, Simba Industries has employed new age digital media tools, including launching the Su-Kam in Nigeria page on Facebook. In only two months, the site has amassed a following of over 5,000 loyal fans. The platform provides simple-to-understand guides about inverter usage and gives users the opportunity to ask representatives of the company whatever questions they have. In addition to employing marketing tools, the company offers Simba Service Kamps – a regularly held training seminar for aspiring inverter technicians. The endeavour is in line with the company’s commitment to service and to building a nationwide network of trained technicians. Speaking on behalf of Simba Industries, the Head of Service Operations, Mr. K J Anil said, “We believe that total customer satisfaction is only achieved, when a good quality product is supported by attentive and responsive customer care and after sales service and support. In addition to Simba Services, our company-operated service network, we are providing opportunities for individuals to enter this business and to further enhance the knowledge and availability of inverters throughout Nigeria.”
In today’s world, a constant source of power supply has become a necessity. Yet, for millions of people across the country, this still remains a luxury. Mr. Srinivas Rao, General Manager of Simba Industries, give insight into the promise of Su-Kam. “Su-Kam’s products are developed to ensure that nothing comes between you and success. All through the day’s stops and starts, Su-Kam provides reliable, error free power back-up to ensure that for you, life keeps moving in the best possible way.” In addition to thousands of individual customers, the company’s extensive list of corporate clients is certainly testament to that.
Unlike many competitor products, Su-Kam is available on a wide range – making the product accessible to a large part of the population. Mr Rao added, “We have inverters that start at 600VA and go all the way up to 100KVA. So, we manage to cater to a wide spectrum of the population”. When their customers demanded for flexible payment options, Simba Industries responded by turning to First Bank to provide consumer financing. “We are extremely pleased with the support of First Bank in this initiative. Introducing financing options have helped us to reach an even greater proportion of the economy.”
As a company known to continually push the frontiers of innovation, Su-Kam has received multiple awards and accolades, both in its country of production – India, as well as beyond. Last year, the company was awarded the Best Inverter Brand in West Africa, by the Institute of Brand Management, Nigeria. The award is in recognition not only of the quality of the products, but also for the brand values that Su-Kam represents. The company’s promise to educate users, provide gainful employment to a network of trained technicians, provide first-class customer service and deliver a consultative approach to selling have been appreciated by customers – thousands of whom have displayed this appreciation by becoming official ‘fans’ of the brand.
Sukam Inverter is an international brand compared to most of the competition. It has factories in India, China and Hong Kong for the production of investers and batteries.
Sukan Inverter has won the superbrand award in India and China for the past 5 years and in Nigeria, has received acceptance by the public with close to 20,000 happy customers in both corporate and private home usage across the country.
1 comments:
Very Nice Post.it's very nice blog and this is very useful for me thanks. I use to do online sukam inverters as its time saving.
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