Sar Silicon Systems has appointed Mr. Navjyot Singh Siddhu as its new brand ambassador. He would be seen in the 2005 campaign: LUMINOUS - KOI MATCH NAHI. Mr. Siddhu is one of the most popular cricketers in India as well as abroad. He perfectly epitomises Luminous' core values of 'High Achievement with Integrity'. These values have driven Luminous' successful product and marketing initiatives since the company's founding.
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