MNP to flag off today

From print to electronic, the Indian media fraternity and Indian telecos are buzzing mobile number portability.

As MNP is in column today, Indian telcos are leaving no stone unturned to beckon more subscribers and have been campaigning through huge advertisements in newspapers.

After years of delay, mobile number portability will finally be available from today.

As per media reports, Prime Minister Manmohan Singh will inaugurate mobile number portability services across the country this evening. The facility allows mobile users to change their operator without having to change their number.

MNP was first introduced in Haryana in November 2010, where at least one lakh subscribers have availed the service.

The reports mentioned that the MNP service would be available on postpaid and prepaid services. The MNP service in India would be available to over 600 million mobile phone users across the country.

It also mentioned that network providers are eager to lure customers from rival companies but are also fearful of losing their own.

Telecom experts say this service is likely to appeal customers who were previously willing to spend more, rather than give up their old numbers.

Now, the real question is whether you should take the plunge and switch loyalties or not.