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Post these efforts and appointment of Koo Bon-joon as Chief Executive, LG has got a bolt when Global Chief Marketing Officer Dermot Boden announced his plans to step down. The company is putting in the efforts to structure the manufacturing abilities and in fact rolling back on the investment plans.
The major milestone under this strategy is the foundation of the Business Innovation Office under the leadership of Koo Bon-joon. The unit would work towards raising the profile for core competencies of the firm. The new management has even reincarnated the Global Marketing Division as the Global Marketing Office and would make its efforts towards promoting the LG brand and boost the sales.
No official comments have been released as yet in this regards.
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