With increased input costs triggered by rising commodities prices, Intex has announced a price rise of three percent across its product range that includes LCD monitors, peripherals, UPS and PCs.
“Apart from the prices rise of commodities, what has also impacted us is the depreciating value of dollar against the Chinese Yuan. We import components from China and a stronger Yuan means we have to pay more. The price hike is effective January 1,” said Vikram Kalia, GM, Peripheral and PC, Intex India.
According to Kalia, Intex is passing only a partial component of the cost hike on to the customer. "Overall our input costs have gone up by five to six percent, while the price increase is only three percent," he added.
This is the second time in the past six months that Intex had hiked prices. In August, the company had had announced a hike between five to eight percent due to the doubling of freight charges. “In 2010, most IT companies did not react to the hike in freight charges but this time, I think the industry will have to react as the input costs have gone up substantially,” opined Kalia.
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