Motherboards manufacturer Gigabyte Technology reported a 37 percent year-over-year (YoY) revenue growth in Q4 FY10 in which its motherboard sales in many tier 2 and tier 3 regions grew by over 100 percent.
The company credited its partners who drove over 85 percent of the company business. Rajan Sharma, General Manager, Marketing and Sales, Gigabyte India, said, "We were able to leverage our distribution strength, spread and expertise to reach new regions and partners. Our local resources were spent more on channel building, education, training, marketing and brand-building activities that ensured sustainable and continuous demand generation.”
"In Q4, we also continued with the smooth transition of our business model to direct shipment, which began in Q3," he added. While over 2,000 resellers registered for the Q3 2010 Gigabyte Value Partner Program (GVPP), the company expects to increase its value partner base to over 2,500 with its current GVPP. Its post-sales infrastructure includes a service network spread over 100 locations across India and a dedicated RMA team.
Commenting on the 2011 plans Sharma said, "In 2011, we look forward to further increasing our presence in non-metros by focusing on product visibility, availability and channel penetration. We also intend to increase our Premium Partner base for smoother and efficient supply chain. As always, our focus will be on ensuring the right price /performance ratio for our products and customers. We are also working closely with our distributors to leverage their strengths in warehousing and supply to reach more locations."
Gigabyte’s national distributors include Avnet, Ingram Micro, Redington and Neoteric
0 comments:
Post a Comment