Dell Launches Printers

Dell India has launched a range of monochrome and color laser printers priced between Rs 6,000 and 17,000, targeted at SOHO and office workgroups.

The entry-level offering, Dell 1130, is a monochrome laser capable of printing up to 19 PPM, and priced at Rs 6,500. The network enabled model, Dell 1130n, capable of printing 23 PPM, is priced at Rs 16,000.

At Rs 11,000, Dell has launched the multifunction monochrome laser model 1133 with a speed of 22 PPM and a monthly duty cycle of 12,000 pages per month.

Dell 1250C, priced at Rs 17,000, is claimed to be the world’s smallest single-function A4 color laser-class printer using LED printing technology. It has a speed of up to 12 PPM for mono and 10 PPM for color printing and has a maximum monthly duty cycle of 30,000 pages.

Spelling out the strategy for its newly launched printer business, Sanjay Yadav, Country Head, Retail, Dell India, said, “The addition of printers to our portfolio, and the fact they will primarily be available through the channel, will add significant value to our partners’ business. Our channel focus is based on the premise of making technology more accessible to customers. This will increase the ability of our partners to offer total solutions to their customers.” 

Vishal Tripathi, Principal Analyst, Gartner India believes that Dell has the capacity to give printer OEMs tough competition in targeted segment. “The timing of Dell's printers launch is apt. They have already gained the No 1 spot in the PC market, and have the momentum going for them,” he opined.

Dell is known to have an OEM agreement with Lexmark for manufacturing its branded printers and aftermarket supplies.